Tuesday, June 13, 2017

Daft advert of the week

I was repeatedly interrupted while trying to listen to a news report on an internet site this evening by an annoying advert for a subscription TV service. One of the advantages they proclaimed was that there are "no ads" on this service.

In other words they were putting out a message which was most likely to appeal to the very people who are most likely to be annoyed by the medium they were using to deliver it.

I'd better stop there.

After the election campaign we've just been through nobody involved in politics is in a good position to read anyone lectures on cack-handed promotion of a message.

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